Innovative hair-care brand Virtue has turned its attention to scalp care this year, with two new products: a scalp serum, and the Virtue Exfoliating Scalp Treatment (£44). We're especially obsessed with the latter, which, in addition to the brand's proprietary alpha keratin 60ku ingredient (that helps rebuild damaged hair follicles), also contains rice beads and fruit enzymes that very gently mechanically and physically exfoliate away the dead skin cells on the surface of your scalp. Kalahari melon and jojoba oils then help to hydrate both skin and strands, which means you're left with silkier, shinier hair in addition to a soothed, squeaky-clean scalp.