Anastasia Beverly Hills is a brand that was founded on brows. Founder and makeup artist Anastasia Soare groomed the arches of many a '90s supermodel, taking her expertise and transforming it into a beauty line with a collection of gorgeous brow-groomers. The new Anastasia Beverly Hills Brow Pen (£23), which launched 10 Aug., is actually the second felt-tip brow pen the brand has launched, the first of which got discontinued. "We had a brow pen years ago, but the colour science and technology were not advanced enough at the time and we found the shades would oxidise," Soare told POPSUGAR. "Fast-forward to now, and we have perfected the formula and created a wide range of shades."
With nine shades, a steadfast formula, and the finest tip we've seen on a brow product, the new-and-improved ABH Brow Pen is worth investing in — especially if you have naturally sparse brows. The pen allows you to create precise, hair-like strokes that you can eventually build up to look like full, feathery arches. Just take a look at one beauty writer's mind-blowing before and after photos after giving the pen a go.