Shiseido has long created high-quality, effective sunscreens. Unfortunately, the creams weren't always easy to rub in, often leaving your skin with a white veil. That's not the case with the brand's new Shiseido Expert Sun Protector Face Cream SPF 50+ (£32), a broad-spectrum formula that's invisible on skin, no matter how deep or fair your complexion. (Just watch beauty blogger, Nyma Tang, apply it on Instagram; we know the post is sponsored but there's no denying how sheer it looks on her skin.)
In addition to being sheer, the formula also features some fancy new proprietary technology from Shiseido called "SynchroShield". According to the brand, the complex actually allows the sunscreen to become stronger when exposed to heat, water, or perspiration, meaning that it should perform incredibly well in very hot, sunny weather.