The reason we like Dove Body Wash Pro Age (£4) has absolutely nothing to do with its promise to "nourish ageing skin." It's the luxurious formula and genuine cleaning power that has won us over. The thick, milky formula feels like old-school Dove soap (which many of us know and love) that lathers really nicely on the skin. The scent has that "traditional" clean soap smell, and leaves the skin feeling incredibly soft.