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Alicia Scott, Founder and CEO of Range Beauty

"During the summer, I honestly couldn't keep up with the all the brands, press, influencers, and people in general who were shouting 'buy black' and revealing new efforts to support Black-owned businesses and the Black Lives Matter movement. Fast forward to now and it's extremely easy to track who is still about the action.

"Since June, I've now launched on Target and am happy with the progress Target continues to make in uplifting Black-owned brands. I sincerely applaud their efforts! I was fortunate to have Bobbi Brown ask to mentor me back in June and she has been amazing in consistently checking in, guiding, and advising me. I see influencers who post about Range Beauty still because it's a brand they enjoy and believe in and want others to support too. [It's the] same with the press. This is what I pay attention to, who is truly and genuinely showing up for us now after all the smoke has cleared and when it's not as 'popular' to do so."