"Things have been both great and not so great. It's bittersweet for me. I'm thrilled that so many people are learning about Naturalicious and that so many mainstream publications are writing about us and wanting to share our amazing brand with the masses. I'm excited for the allies that have emerged to stand in solidarity with Black-owned businesses such as mine. At the same time, I'm disappointed that it came from yet another Black person being murdered at the hands of law enforcement. I want the world to know about Naturalicious, but I don't want it to come at the expense of my people being murdered in the streets.
"Business wise, we are doing great. Brand awareness is at an all-time high and tons of new people are discovering us, both online and in stores like Ulta and Sally Beauty. The demand for our products is through the roof, which is amazing. I'm grateful for that. And because of this increased demand, I'm proud that we have been able to create more high-wage jobs for even more more Black and brown people."