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Slide 9 of 10

Kay Cola, Founder and CEO of The OrganiBrands

"We've had a lot of support over the last few months and a very positive response to our posts raising awareness that we are not only Black-owned, but we're 70 to 80 percent Black-employed and the rest of the percentage is Latino. A lot of people didn't know that, and they were happy to discover it.

"The awareness due to BLM has been good for my business because people want to support us now more than ever and they're turning away from the bigger brands who are using generic PR emails and ploys to show diversity just so they can get a dollar. Customers see right through that and are now giving us a shot. I'm happy to see that more awareness is being brought to Black-owned companies, I'm just sad that it's at the expense of other people's lives."