Four years after launching the brand's hugely successful foundation, The Ordinary is back with another base product in 2021, and this time it's a concealer. The concealer promises, "high-spreadability [through its] suspension system, which offers very high, yet buildable coverage with a real skin finish." The Ordinary Concealer (£5) launches on 19 Jan, with 36 shades following the same undertone format as the foundation. The concealer is lightweight and gives an ultranatural finish that doesn't crease or sit in fine lines. In addition to the newbie, The Ordinary is launching 15 new shades into its foundation range. What's more, in keeping with the brand's affordability, the concealer is priced at just under a fiver. What a win.