Virtue is one of our favourite hair-care brands because it really does work. Use the brands shampoo, conditioner, and especially its Restorative Mask, and your hair will never feel softer and look shinier. the secret is that it contains a very special keratin ingredient called Alpha Keratin 60ku. Found in the entire Virtue line, the Alpha Keratin 60ku protein is supposed to be identical to the natural keratin in your hair, which the brand promises latches onto the damaged spots along your hair strands to fill them.
One thing the range was missing, however, were shampoos and conditioners for curly hair textures, which the brand has remedied in 2021. Both silicone- and sulphate-free, the care-focussed Virtue Curl range is comprised of the Virtue Curl Shampoo (£36), Virtue Curl Conditioner (£38), and the Virtue Curl Defining Whip (£34). Yes, they're a touch spenny, but your spirals with thank you.