Launching on 25 March here in the UK, the Chris Appleton x Colour Wow Money Masque (£38.50) marks the celebrity hairstylist's first ever product launch, and it's definitely worth adding your name to the wait list for. The treatment features an innovative formula that absorbs into the hair rather than sits on top of it, which most heavy-duty hydrating and reparative masks tend to do apparently. Because of its ability to penetrate, it works on all hair types — from fine to kinky and coily — and leaves hair "expensive looking," as Appleton likes to say. "Great-looking hair starts with the condition," Appleton told POPSUGAR over Zoom. "I wanted a product that penetrated into the hair instantly, giving it hydration but also giving it strength with protein. I also wanted something that felt very light on the hair, but at the same gave amazing styling results, whether the hair was styled with heat or not."