Ever since Bread launched at Sephora in the US last year, there's been plenty of buzz about the brand's products for curly- and afro-textured hair. Lucky for us, Bread makes its way to the UK via Cult Beauty, and we couldn't be more excited to start to try the range, like the Gentle Milky Hair Cleanser (£18) and Creamy Deep Conditioner (£26), shown here.
What's so special about the range (in addition to the great formulations and sustainable packageing is the messageing. "Women with curly or textured hair haven't really been included in conversations around 'effortless' hair. I think there's this rhetoric that textured or curly hair is hard, time-consuming to look after, and requires lots of product and manipulation," Bread founder Maeva Heim told Allure in 2020. "But I want our audience to feel like she can embrace lazy girl hair, too — and that goes for all curl types and textures. What that looks like and what that means will look different across the curl type range, but I want all textures to be able to embrace this carefree ideal if they want to."