Best Beauty Products Launching in the UK in 2021
Presenting the Best Beauty Products That Launched in 2021
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Alicia Keys' new beauty brand, Keys Soulcare, has officially arrived in the UK via Cult Beauty — no exorbitant shipping fees or bugging your friend who's travelling stateside to grab it for you (you know, whenever we can travel again). The range features everything you need to take care of your skin and your soul, from an obsidian face roller to one seriously calming candle.
The star product, in our opinion, is the Keys Soulcare Skin Transformation Cream (£30), which is rich moisturiser a formulated with ceramides and hyaluronic acid to moisturise and plump skin, a naturally occurring mineral called malachite to purify, and bakuchiol, a plant-based ingredient often compared with retinol as it helps improve texture and tone. We tried it before it launched and it left our skin superglowy.