Versed really piqued UK beauty enthusiasts' interest in 2020 thanks to its no-fuss, smart formulas and brightly coloured (dare we say it, millennial) packaging. What we love about Versed is that much like The Inkey List, the products and the intended uses are pretty self-explanatory, so there is less of the skin-care confusion and more of the impressive results. Versed launches online and in stores 12 April.