"I'm not sure if it's because Lady Gaga chose to sell her first beauty brand on Amazon or that it's just not promoted enough ('Rain on Me' YouTube tutorials were a missed opportunity!), but Haus Labs deserves all of the hype it has yet to receive, especially the Haus Laboratories LE Riot Lip Gloss ($18). I know, lip gloss isn't most people's necessity, but it's mine, and I've raved to every friend who will listen that this is, hands down, the best lip gloss they will ever use. It somehow has the staying power of a stain while also manageing to pack the pigment of a lipstick, making it an absolute win in my book. I often find that when I'm using celebrity beauty brands, I'm thinking, 'Oh, this will make me feel like so-and-so,' but it never does. But when I wear this lip gloss, I'm suddenly overcome with the power of Lady Gaga, and for that I'm grateful." — Samantha Sasso, beauty editor, Brandshop