"The texture of the Rare Beauty Lip Soufflé Matte Cream Lipstick ($20) is unique in the world of matte lipsticks — creamy and buildable, while still feeling surprisingly lightweight and breathable. After a few minutes of wear, the suede-like finish starts to feel barely there, almost like a powder and far more comfortable than the tacky, glue-like texture common in other liquid lip products." — Lisa Peterson, senior social media manager