"All of the Pattern products smell like heaven in a bottle, and as someone with a sensitive nose and hair generally cropped pretty closely to my scalp, scent is very important to me. The Pattern Hydration Shampoo ($20) does exactly what it promises to a T; after getting a proper lather and rinsing out, it feels like my hair is clean without having that 'squeaky' feel to it." — Mekishana Pierre, former associate editor, celebrity and entertainment