Available in eight shades, the W3LL People Optimist Lipstick ($12) is made with ingredients like jojoba oil, shea butter, and silk to create a highly moisturising, comfy effect on your lips — while still providing impressive colour payoff. All the options are beautiful, but all the proceeds from sales of Brave (and orangey red) will be donated to Lipstick Angels, a nonprofit that provides beauty services and products to those going through cancer treatments.