Mallows Beauty was founded just before the pandemic, out of frustration with big beauty brands' false marketing and fuelling of insecurities. Focusing on products that treat rather than fix skin, the Mallows Beauty range includes bath bombs, lip scrubs, shaving butter, and much more. But the real TikTok trending star is the Pineapple & Mango Enzyme Peel Mask (£19).
Brightening skin, exfoliating dead cells, and rich in antioxidants such as vitamin A, it's not necessarily an everyday essential, but once a week it's sure to be a treat. Founder Laura Mallows is incredibly honest about her own experience with mental health and acne, which seems to have helped her grow to over a huge 400,000 TikTok followers. And, to sweeten the deal, five percent of all profits go to mental health charities.