In 2023, it was almost impossible not to see the Made by Mitchell Curve Case (£25) on your FYP. The viral compact contour and blush palette has become a holy grail product for makeup lovers everywhere.
Like many TikTok beauty brands, Made by Mitchell was founded in 2020 during the pandemic. While it might be a young business, founder Mitchell does share that it was in the works for around four years prior to launching. Separating itself from the rest of the brands through bold colour combinations which it claims are "unmatched and unconventional", it quickly carved a path into the hearts of makeup-lovers – 740,000 or so TikTok makeup-lovers, that is, making quite the impressive fan group.
Blursh (£14) is the product that still sits on the TikTok pedestal and is actually trademarked by the brand. The classic blush has a liquid-to-powder finish that, according to the brand, doesn't affect any makeup under or over it. And variations such as the Blursh Bronzed (£16) contour and bronzer and Blursh Lights (£16) are now also available.