If you're a beauty enthusiast in Britain, you will instantly recognise the name Holly Boon. Through her passion for makeup, she started a YouTube channel in 2015 and amassed an audience of 721,000 subscribers, reviewing makeup and teaching tutorials. In 2018, she went on to launch her own cosmetics company, Hnb Cosmetics, with no investors and completely self-funded. Through selling her products on TikTok, the brand has become a staple product for many beauty creators on the app.
On Tiktok, Hnb Cosmetics have a loyal following who continuously sell out it's products on TikTok shop. Fan favourites include the
Soft Focus Airbrush Concealer (£16), which is formulated to give you that full coverage flawless under-eye. The creamy, satin finish of the product is perfect for all skin types and comes in a diverse shade range.