Claiming that the Wonderskin blue lipstick went viral on TikTok seems like an understatement, as there was one point when makeup TikTokers, journalists, and beauty buffs were braving the Wonder Blading Peel & Reveal Lip Stain Kit (£30) to see if, and how, it really worked, layering blue liquid onto their mouths which then peeled off to reveal a unique pink shade.
While Wonderskin – which has more than 100,000 TikTok followers – may be a bigger brand than some of the others, it has pulled together experts such as beauty editor Victoria Kirby, MUA Mélanie Inglessis, brow expert Renata Helfman, and skin expert Eileen Harcourt to create unique products that haven't been seen before. And it has TikTok to thank, in part, for its huge success.