Topicals is perhaps one of the most exciting skin care brand's to hit the scene - and TikTok only propelled it further. The brands skin-positive movement has captured the beauty industry. Founder Olamide Olowe has racked up nearly 100,000 followers on the app and has fostered a tight-knit community that sells out with almost every new product. The 26-year-old beauty entrepreneur landed on Forbes's 30 Under 30 list last year for her inclusive and cruelty-free skin care brand. She is self-made, raising $10 million in funding last November, making her the youngest Black woman to do so.
Topicals most popular products includes the viral Faded Serum (£31), which many beauty buffs swear have quickly cleared their hyperpigmentation. A nice product to pair this with is the Like Butter Moisturiser (£28) which targets dry, eczema-prone skin.