Perhaps the longest-running brand of the bunch, P.Louise was first founded as a makeup academy in 2014 and now holds over 2.6 million TikTok followers. The brand boasts an extensive range of online and in-person courses as well as a cosmetics range that people adore.
Focusing on bright, bold makeup, with elaborate eyeshadow designs filling the TikTok feed, all eye products are favourites, including the Coloured Eye Base (£10) and the Stack Em Up Eyeshadow Palette(£17) at budget-friendly prices. And the Budget Boxes (£30 and up) promise bundles of goodies for even more of a bargain.