Each year, Sports Direct are known for partnering with high profile sports stars to feature in its Christmas advert, and this year has pulled out all the stops. Mason Mount, Alessia Russo, Lauren Hemp, Aaron Ramsdale, Eberechi Eze, James Maddison, Eddie Nketiah, Gabriel Jesus, Johnny Fisher, Conor Benn, and Zarnel Hughes are the stars taking part this year in an advert with a sweet message. The "Dream Big" commercial sees young Macy dreaming of being an amazing sports star, as they take on athletes in boxing, football, and sprinting.
Sports Direct adverts are bold, loud, and inspiring. While it might not be awash with fairy lights and presents, it's an advert that perfectly appeals to its customers with a horde of famous sports stars to help. And the moral of dreaming big and accomplishing dreams still plays into the magic of the season.