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Every John Lewis Christmas Advert Over the Years

Watch Every John Lewis Christmas Advert From Over the Years to Decide Your Favourite

Every John Lewis Christmas Advert Over the Years

The John Lewis Christmas advert has become an annual tradition for the festive season. Since the department store began turning its yearly advertising campaign into tear-jerking commercials filled with heart, love, and a bucketload of Christmas spirit, festive fanatics have been (im)patiently waiting for it to be revealed every November. And on 9 Nov., its 2023 offering was revealed with a spin on Christmas tradition and a surprising Venus flytrap called Snapper as the central character.

The retailer spends millions of pounds every year in a bid to win us over with gorgeous mini-films. Not only are the beautifully shot commercials a highlight of our winter calendar, but the cover songs chosen have also become something of a phenomenom. Lily Allen, Ellie Goulding, and Tom Odell are just some of the stars who have had their vocals on an ad. For 2023, it has taken a different approach with an original rock opera song, performed by tenor Andrea Bocelli.

Since 2007, there's been Excitable Edgar, Man on the Moon, and Monty the Penguin, to name a few. The loveable characters, the spine-tingling music, the emotional storyline that tugs on the heartstrings, the message — there's such an expectation that it's quite some feat John Lewis manages to produce another memorable instalment year after year. Naturally, there is often a rousing debate on social media about whether the newest advert is as good as its predecessors, with everyone having their own personal favourite.

While other retailers have jumped on the epic Christmas advert bandwagon, there remains a soft spot for the John Lewis Christmas advert year after year, but which one hits all the heartfelt notes for you? Take a festive walk down memory lane and watch all of them ahead.

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