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Watch John Lewis' "Give a Little Love" Christmas 2020 Advert

John Lewis Is Encouraging Us to "Give a Little Love" With This Year’s Christmas Ad

We all knew this year's John Lewis advert would be a heartwarming one, and we were right. The department store's festive ads never fail to disappoint or tug at our heartstrings. But 2020 has been a very different year indeed, so for 2020, it's no surprise that the John Lewis ad was slightly different from previous years. The two-minute ad followed eight different animations by commissioned artists that have been hard hit by the coronavirus pandemic, following the common theme of "Give a Little Love".

The animation and live-action film — which is backed by original song "A Little Love", sung by Brit winner Celeste — follows a series of mini stories in which the characters, including a hip-hop pigeon, the kind NHS worker on the bus, and a fun heart-shaped haircut perform small acts of kindness in their every day lives.

John Lewis is also making sure it's giving a little love, too, with the aim of raising £5m over the festive season to help families through redistribution charities FareShare and Home-Start. In addition to that, John Lewis will match customer donations (up to £2m), and profits from the sales of the advert merchandise will go to charity. Items in the "Give a Little Love" collection include a heart-shaped umbrella (seen in the ad), t-shirts, mugs, tote bags, and more. The merch is so popular that it sold out just hours after launching, so here's hoping there's a restock soon because we need to get our hands on that umbrella.

Watch the full John Lewis "Give a Little Love" 2020 Christmas ad above.

Image Source: John Lewis
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