ASOS Launches a Sustainable Edit to Take the Pressure Off Our Planet While You Shop
ASOS has been winning on all fronts this month. It launched an edit with the UK's sweetheart, Ovie Soko, and recently started stocking cool-girl French brand Musier Paris. But the brand's biggest move happened quietly this Summer with its new "responsible edit", which filters through ASOS's endless options to bring you the best of sustainable and recycled fashion.
The new edit and filter launched in July 2019 and includes brands from ASOS's main collection and some of our favourite, eco-conscious high street brands — like Monki, Warehouse, New Look, Missguided, and maternity brand Mamalicious. With the responsible edit, the brand aims to give you "the confidence to shop with both sustainability and style in mind", ASOS shared on its website. "Our responsible edit is your one-stop home for all the environmentally-conscious clothing, accessories and living items at ASOS." The brand will also be adding new items to their sustainable and recycled sections daily, so you can continue your daily scroll while putting less of a toll on our planet.
Keep reading for 10 of your top picks from ASOS's responsible edit before they're all gone.