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J Lo Wears Blue Intimissimi Lingerie For New Campaign

J Lo Wears a See-Through Cutout Bra in Sultry New Pics

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Jennifer Lopez shared a sneak peek of her latest campaign for Italian lingerie brand Intimissimi ahead of Valentine's Day, convincing us that turquoise is the colour of the season when it comes to boudoir dressing. The 53-year-old multihyphenate has been global brand ambassador for the intimates company since September 2022, and she's recently begun to share a few of her latest modelling projects.

In the new ads, Lopez styles a balconette bra with tulle details, geometric embroidery, and a hardware-embellished cutout with its high-rise Brazilian match. Both separates come equipped with removable elastic cords that make for a strappy, sultry look and further emphasised the star's curves as she posed for pictures. Lopez wore the $84 set with an oversize white shirt that fell off the shoulders, and she accessorised with a moonstone ring and necklace from Logan Hollowell. Her bronde hair was curled with her long bangs framing her face, and she opted for glowy makeup with smoky eyeshadow and a petal pink lip.

Lopez posted a slideshow reel to her Instagram feed on 10 Feb. with the caption "Amore 💙💙 #ValentinesDay is only 4 days away … @IntimissimiOfficial #SneakPeek." While it's unclear when we'll get to see all the images involved, Lopez is also showcasing outfits left and right for other partnerships, such as the red bustier she sported for Virgin Voyages and the leather hot pants she slipped into for Coach. Meanwhile, she's also been promoting her own J Lo Beauty line, having worn a one-shoulder white Staud dress for a shoot with Sephora. Prior to that, we saw her in her sheer Gucci gown at the Grammys, which she rocked with towering silver glitter platforms from her own J Lo Jennifer Lopez footwear collection.

Ahead, shop Lopez's exact bra and panties from Intimissimi, along with her necklace.

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