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Slide 16 of 50

Zahara Khan on What Being South Asian Means to Her

"I want South Asian girls to be able to see some of their favourite brands modelled and styled on me instead of a typical model, which is what keeps me so motivated to create new content. We might be a minority, but South Asians have a lot of buying power and I think brands are realising that, especially beauty. I love watching the industry grow and evolve and our South Asian blogger community flourishing. I think there is more than enough room for each and every one of us and I'm beyond grateful to have taken the risk to be doing what I'm doing now!"