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Slide 21 of 50

Aditya Madiraju on What Being South Asian Means to Him

"Being a gay South Asian man who enjoys beauty and fashion is empowering for me. Growing up with restrictions on how men should behave creates this empty space in life and longing for what we truly want to indulge in. Society is much more accepting now and definitely open to different standards of beauty and fashion. We haven't seen brown representation in the beauty industry until recently and there has been a demand to fill the gap. We now have women entrepreneurs launching skincare lines and men using them and supporting the business. This disruption of domains and hustle is what makes us much more progressive now than we were a few years ago. There is a long way to go to really have every single person of the society join the movement but for now, we at least have role models we can look up to."