"A decade ago, I wouldn't have imagined so many South Asian Americans pioneering a place for themselves in the fashion/beauty industry. From fashion designers Naeem Khan and Bibhu Mohapatra to beauty icons like Nabela shattering the status quo to Mindy Kaling rocking the bright colours we all need in our closets, it feels surreal, but the timing couldn't be better. We were once embarrassed by our moms wearing sarees to pick us up from school, but now fashion brands Uniqlo and Urban Outfitters want to imitate our craft and designs."