On Noom, you establish what they call "Your Big Picture," which is your ultimate "why" for embarking on the Noom plan in the first place. "Get clear about your goals and your why," Raynor said.
Sure, losing 30 pounds is great, but why do you want to lose weight and make healthier choices? Are you wanting to have more energy for your kids? Wanting to feel more comfortable and confident in your skin? Maybe you're on the cusp of some health issues you are trying to reverse? Knowing your Your Big Picture and your ultimate why will keep you motivated if you get off track.
Noom also splits Your Big Picture up into Super Goals, where you establish smaller goals that will help you achieve Your Big Picture. The app also encourages you to set SMART goals, which stands for Specific, Measurable, Attainable, Relevant, and Time-based. An example of a SMART goal: "I want to run the 5K my town hosts every May, and not stop to walk," rather than just "I want to start running."
"Knowing where you are headed and why you want to head there is important," Raynor added. "Without your why, you would be starting a trip without knowing where you want to end up or why you want to go there? You'd just be driving around aimlessly forever!"