It's been a few years since ube (pronounced oo-beh) made its way to the United States and the bright purple hue took over our Instagram feeds, but Trader Joe's latest product is bringing it right back where it belongs: our shopping carts. The grocery store recently added Ube Ice Cream to its selection of drool-inducing frozen desserts, and it's already flying off shelves. For those who aren't familiar with ube, it's a purple yam from the Philippines and is often used as the base flavour for delicious desserts like ice cream and doughnuts.
According to Trader Joe's, the ice cream is "sweet & nutty, with hints of coconut; some liken it to a cross between vanilla & pistachio." It's made with real ube purée and a pint is only $3. Making the news even more exciting, shoppers are LOVING it. One person wrote, "@traderjoes you KILLED IT WITH THIS!!! the Ube flavour is perfect and consistency is soft and fluffy and smooth just WOW." With another writing, "it's friggin awesome and addicting." Check out how people are loving Trader Joe's Ube Ice Cream ahead, and run to your local store because this is selling out fast!