The latest addition to Fresh's Vitamin Nectar line is the Vitamin Nectar Glow Juice Antioxidant Face Serum (£26), which you can think of like a cold-pressed juice for your skin. No, really, that's exactly what cofounder Lev Glazman had in mind. "I'm a big believer of cold-pressed juices for the energy and antioxidant benefits I get from the vitamins in the fruits and vegetables," Glazman said in a press release for the product. "So that's how I envisioned this serum, like a nutritious shot for your face."
The key ingredients include coconut oil, jicama root juice, chicory root juice, and ginger water, which as a beverage sounds pretty gross. But mixed together — along with beta-carotene and a proprietary vitamin fruit complex of C, E, and B5 — this serum promises to work your dull, dry-looking complexion into skin that's delectably glowy and hydrated.