The founder of Codex Beauty, Barbara Paldus, is looking to shake up the beauty industry with her new multibrand beauty company that launches in the US and the UK this month. Before Codex, Paldus — who has a PhD in electrical engineering — was the CEO of a bio-processing company called Finesse Solutions and developed Picarro Inc., a provider of solutions to measure greenhouse gas concentrations. She wanted to create clean and sustainable beauty products, bringing together her experience in bio-science and regulating carbon emissions with her experience as a mother of a child who had extremely allergic and reactive skin.
To do that, she acquired a small, family-run beauty company from Ireland called Bia, which is the first brand to launch under the Codex Beauty umbrella. All five products in the range are made from bio-actives extracted from native Irish plants and are free of chemical preservatives (in fact, the brand was able to create a proprietary preservative complex that's completely natural and patent pending). Not only that, but all of the packaging material is made from green polyethylene (Paldus's goal is to have a zero carbon footprint and zero contribution of plastic into the ocean).
So what should you check out? We recommend the Codex Beauty The Bia Collection Skin Superfood (£40), a soothing and hydrating cream that can treat dry, flaky, and irritated skin anywhere on the body.
Image Source: Codex Beauty