Right out of the tube, the Elemis Pro-Collagen Insta Smooth Primer (£58) looks like any old primer. But once it's on your skin, it's anything but. The skin-care/makeup hybrid smooths over skin like a lightweight lotion, and once it dries down, it feels like nothing on your skin (versus the silicone-y primers of your that would make your face feel weird and tacky). Layered under your favourite foundation and you'll notice your pores are completely hidden and fine lines a lot less prominent. The brand also promises that thanks to ingredients like algae, glycerin, and plant extracts will help make your skin look better after continued wear.
Image Sources: Courtesy of Too Faced and Courtesy of Tata Harper