Best Alternative Prime Day Sales and Deals 2023
These Major Retailers Are Hosting Their Own Alternative Prime Day Deals — Here's What to Shop
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If you thought that Prime Day would undoubtedly be this summer's biggest shopping event, we have some news for you — the e-commerce extravaganza (as grand as it may be!) is actually just one of many major sales taking place within the next month. Over the past few years, Amazon has managed to do the impossible by branding a savings event so massive and unmissable, other big-name retailers are actually piggybacking off of the hype and hosting some equally exciting promotions of their own.
Target's Circle Week is offering deals of up to 50 percent off through July 15. Walmart+ Week will take place from July 10 to July 13, with Walmart+ members getting early access to all of the event's biggest deals. And the Nordstrom Anniversary Sale (while by no means new) will gradually expand on deals throughout the month, with the event opening to the general public on July 17.
In short: there are a lot of summer sales going on, most of which are being hosted by some of our favourite retailers. To help you separate the good deals from the truly great ones — and expand your next shopping spree beyond just Amazon — we rounded up the best Prime Day alternative deals and sales that you should have on your radar this summer. From savings on seasonal fashion essentials to deals on bestselling furniture pieces and markdowns on cult-favourite beauty products that have TikTok's (and our own editors') mark of approval, now's the perfect time to stock up on all of the products and styles you've been coveting.
Ahead, browse through our guide to the best alternative Prime Day deals and get excited to save.
- Prime Day Alternative Deals From Walmart
- Prime Day Alternative Deals From Nordstrom
- Prime Day Alternative Deals From Target
- Prime Day Alternative Deals From Urban Outfitters
- Prime Day Alternative Deals From Saatva
- Prime Day Alternative Deals From Best Buy
Prime Day Alternative Deals From Walmart
Ninja 4QT Air Fryer ($69, originally $89)
Happening from July 10 through Thursday, July 13, Walmart is offering some of its biggest deals of the season through the Walmart+ Week, which includes deals of up to 50 percent off on everything from trendy fashion pieces and cool kitchen essentials to new tech, smart TVs, and more. This top-rated Ninja Air Fryer is just one of many kitchen staples that you can score on sale ahead of the event.
Apple AirPods with Charging Case (2nd Generation) ($99, originally $129)
If you've yet to invest in a pair of AirPods, now's your chance as the compact tech essential is currently on sale at Walmart's rival Prime Day sale. The noise-canceling headphones boast advanced audio capabilities, allowing you to tune out any outside noise and focus in on your favourite playlist instead.
The Original Allswell 10" Bed in a Box Hybrid Mattress ($247, originally $349)
Your sleep is the ultimate investment and a durable mattress can seriously improve the quality of your rest — especially if it's as highly rated as this model from Allswell. With more than 3,000 rave reviews, the comfortable mattress boasts a hybrid design which seamlessly blends the support of a classic spring style with the softness of a memory foam.
Prime Day Alternative Deals From Nordstrom
New Balance 31327 Sneaker ($80, originally $100)
From TikTok to the wardrobes of Hollywood's most stylish celebrities, New Balance sneakers are popping up everywhere these days. This sporty everyday shoe is one of the brand's most popular silhouettes, and it's available to shop in three unique colorways. Best of all, it's one of many deals that are available to shop at Nordstrom's Anniversary Sale, which is open now to members and will soon open up to the general public on July 17.
Mother Tripper Frayed High-Waist Ankle Jeans ($179, originally $268)
These Mother jeans are designed with curves in mind. Made from the brand's signature denim material, the pants hug the body in all the right ways, while still providing enough wiggle room to keep you feeling comfortable. The frayed ankle design completes these jeans with a more rugged, distressed look, while the high-waisted silhouette ensures they'll stay up firmly on your waist without any fuss.
Quay Australia It's My Way 59mm Gradient Cat Eye Sunglasses ($43, originally $65)
As any fashion-lover will tell you, a stylish pair of sunglasses can make all the difference in taking an outfit from good to truly great. Evidently, the Nordstrom Anniversary Sale has no shortage of deals on designer sunglasses and frames from top brands — including this cat eye-centric pair from Quay.
Prime Day Alternative Deals From Target
Cetaphil Oil-Free Moisturiser ($15)
Just in time for Prime Day 2023, Target has unveiled a rival sale of its own which features deals of up to 50 percent off on products that span across all major categories — including tech, home, fashion, and beauty. Happening now through July 15, shoppers can score major markdowns on bestselling products through Target Circle Week, including deals like a free $10 gift card on select beauty and health purchases totaling over $40. This Cetaphil moisturiser is included in the deal.
Dyson V8 Original Cordless Stick Vacuum ($300, originally $430)
Make home cleaning a breeze with this bestselling Dyson vacuum, which is cordless and designed to fit into even the tightest corners in your household. The unique home essential is rarely on sale, so we recommend scooping it up while you still can at the Target Circle Week sale.
Prime Day Alternative Deals From Urban Outfitters
Urban Outfitters Maci Polka Dot Mini Dress ($20, originally $69)
Urban Outfitters is set to host several Prime Day-adjacent sales that feature markdowns on the brand's biggest categories: fashion and home. In the lead up to the event, shoppers can also enjoy deals on already discounted items through the brand's sale section. This ethereal white dress is currently high on our shopping wishlist and (best of all) it's discounted, too.
Urban Outfitters Floria Boucle Chair ($450, originally $749)
Boucle is all the rage these days, and if you're looking for a unique way to embrace the fabric in your home, we recommend opting for something cosy and cute like this shapely accent chair. The style is wrapped in the softest material and boasts a unique frame that's unlike anything we've ever seen — making it feel truly one of a kind.
Prime Day Alternative Deals From Saatva
Saatva Classic Mattress ($1,696, originally $1,995)
Saatva's major summer sale is truly the gift that keeps on giving. For a limited time, shoppers can take advantage of price drops on all of the brand's bestselling mattresses — including this top-rated model. One POPSUGAR editor claims this mattress is so comfortable, it feels comparable to a luxury hotel experience. Read our review of the Saatva Original Mattress for the full product details.
Prime Day Alternative Deals From Best Buy
Keurig K-Elite Single Serve K-Cup Pod Coffee Maker ($156, originally $190)
Best Buy is getting in on the savings with their Black Friday in July sale, which features deals on everything from major appliances and cooking essentials to cool tech gadgets and more.
Cuisinart P59BC-11BK 11-Piece Cookware Set ($100, originally $200)
We can never turn down a good deal when we see one, which is precisely why this sleek cookware set is sitting in our digital shopping carts as we speak. The 11-piece bundle comes with everything you'll need to complete your kitchen set, and — even better — it's now $100 off.
