Meet Bleusalt: an eco-friendly brand loved by Cindy Crawford and Kaia Gerber. Cindy loved the Malibu-based brand so much, she requested that the founder, Lyndie Benson, design her a pair of pants called "The Cindy Pant." The brand uses sustainable botanic fibres taken from beechwood trees, which are twice as soft as cotton.
What We'd Buy: Bleusalt The Sleep Shirt ($135)