You know and love Levi's jeans, but you might not be as familiar with the brand's sustainable practices. The Levi's WaterLess process is the company's sustainable initiative that can reduce up to 96 percent of the water normally used in denim finishing, which is the final stage in making a pair of jeans. So far, Levi's has saved more than three billion liters and recycled more than 1.5 billion liters of water through WaterLess innovations, and as of today, more than 67 percent of all Levi's products are made with WaterLess techniques. It's the brand's goal to hit 80 percent in 2020.
What We'd Buy: Levi's 501 Skinny Jeans ($98)