H&M Conscious H&M is one of the few fast-fashion companies that has made an effort to go eco-friendly. The H&M Conscious line is a selection of organic and sustainable clothing with a goal to become climate positive throughout its entire value chain by 2040. Current efforts include reduced water usage, a Material Ethics policy, and implementing circularity, which maximises resources and minimizes waste. What We'd Buy: H&M Conscious Chiffon Dress in Black / Green Floral ($35) Image Source: www2.hm.com H&M Conscious Chiffon Dress in Black / Green Floral $35 from www2.hm.com Buy Now