G-Star Raw is a true leader in the world of sustainable denim, from the brand's responsible supply chain to its sustainable operations and materials. The label's Kir stretch denim organic fabric is the world's first Cradle to Cradle Certified gold stretch denim, which is a follow-up to its first gold denim fabric, which was introduced to the market in February 2018. By investing in sustainable innovation and incorporating it in everything the brand does, its mission is to future-proof denim for more responsible consumption.