E.L.V. Denim Anther brand giving old jeans new life, East London-based E.L.V. Denim is a Zero Waste brand that crafts new pairs of jeans out of two halves of vintage jeans — a responsible method for making one-of-a-kind jeans and diverting materials from landfills. To wit, the brand works with local factories to keep its carbon footprint to a minimum. What We'd Buy: E.L.V. Denim Mid Blue Match Straight Leg Jean ($385) Image Source: elvdenim.com E.L.V. Denim Mid Blue Match Straight Leg Jean $385 from elvdenim.com Buy Now