Popsugar Beauty Drugstore Beauty Best Drugstore Purple Shampoos Under $15 These 4 Outstanding Drugstore Purple Shampoos Have Saved Me Tons of Money 24 July 2018 by Alaina Demopoulos As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. I'm a natural brunette, and I bleach my hair platinum blond about once every three months. I love everything about the process — even the itchy scalp (it reminds me that good things are yet to come!) Well, I love everything except for that pesky little moment when, after you spend half your rent on a double process, you realise you've got to spend even more cash to maintain the look with a purple shampoo. The good news for anyone who's trying to look bougie on a budget is that there are plenty of affordable drugstore options that really work. See my under-$15 favourites, ahead. Related: How Colouring My Hair Makes Me Feel Less Socially Awkward OGX Hydrate & Tone Reviving & Lavender Luminescent Platinum Shampoo I'll go so far to say that the OGX Hydrate & Tone Reviving & Lavender Luminescent Platinum Shampoo ($6) is the best six bucks I've ever spent — and yes, I've had a chalupa supreme. It smells like a glam grandmother's dream (lavender and chamomile: yes, please), plus it's made with sun filters to protect your hair and keep things shiny. OGX Hydrate & Tone Reviving & Lavender Luminescent Platinum Shampoo $6 from target.com Buy Now Kristen Ess The One Purple Shampoo Celebrity hairstylist Kristen Ess isn't wrong — this shampoo is The One ($12). Sometimes I'll purposefully wash my hair a lot with it to get a cool faded, pastel look. If I want to keep things more vibrant, I'll go five days before washing again. However I use it, the final effect is always purposeful, and never brassy. The One $12 from target.com Buy Now Clairol Professional Shimmer Lights Blonde & Silver Shampoo I stole a bottle of this Clairol Professional Shimmer Lights Blonde & Silver Shampoo ($9) from a dude I was dating who was going grey — he swore it helped bring out brighter tones. I've found it also works to dim the appearance of super-dark roots. (Though that's a look, too.) Clairol Professional Shimmer Lights Blonde & Silver Shampoo $9 from target.com Buy Now L'Oréal Paris Ever Pure Blonde Shampoo If you've been slacking on using a purple shampoo (been there), and begin developing some brassiness, call in the big guns. This L'Oréal Paris Ever Pure Blonde Shampoo ($7) will do its best to neutralise the dullness, STAT. L'Oréal Paris Ever Pure Blonde Shampoo $7 from target.com Buy Now Drugstore BeautyBeauty ShoppingBeauty ProductsHair ColourBlonde HairShampooOGXKristen EssClairolL'Oréal