After a long wait, Love Island finally returns to our screens this summer (we don't have a set date yet, but we do know that it's coming very soon), and we couldn't have dreamt up a more perfect "Feel Good" partner than Boots. Boots UK is the official beauty partner for the ITV 2 show, supplying islanders with all of the beauty, grooming, and sun-care products they could ever wish for — from brands like Fenty Beauty, KVD Beauty, and MAC Cosmetics.
It's not just the contestants that can get in on the fun, though; viewers can also look forward to exclusive content from Boots, including "Beauty Hut Tutorials" and getting the scoop on the islanders' favourite beauty products. If you fancy getting your hands on some of their top picks, Boots has made it easy to shop all of the products via the Love Island app in a dedicated Boots hub. On top of this, to celebrate the epic partnership, Boots is announcing promotions and offers throughout the summer across their huge beauty brand selection.
"Boots is all about celebrating fun, friendships and reunions this summer and we are excited to be Love Island's 'Feel Good Partner'", said Peter Markey, Boots's chief marketing officer. "Love Island has become synonymous with summer and as the most watched programme for 18-34 year olds, the partnership gives us a unique opportunity to turn the heads of this younger demographic. And with over 50 new beauty launches in the past year, we're certain they'll find something for them."
In the past 24 months, as part of a huge "beauty reinvention", Boots has really stepped up its game, introducing hundreds of new brands both in-store and online from the likes of Nars, Huda Beauty, Laura Mercier, and more recently, Dr. Jart+, Bliss, Allies of Skin, and Emma Hardie.