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26 Best Beauty Launches For July 2023, According to Editors

26 Editor-Approved Beauty Products Worth Buying This July

26 Best Beauty Launches For July 2023, According to Editors
Image Sources: Sephora and Photo Illustration: Ava Cruz

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  • Summer is in full swing, and so are the new and exciting seasonal beauty launches.
  • POPSUGAR editors have already found some of the best new hair, makeup, skin, and body products for the month.
  • Shop our favourite July beauty product picks ahead.

Summer solstice may be 21 June, but it really starts to feel like summer when the long Fourth of July weekend finally arrives. Though we're spending more time outdoors basking in the sun, we still have plenty of time to test new beauty products, and July has already produced quite the haul.

In the hair, skin, makeup, body, and fragrance categories, brands have been turning out new and improved formulations, and we, for one, are impressed. From glowy sunscreen formulas that are actually enjoyable to apply to citrus perfumes that smell like summer in a bottle and hair products that finally smooth that veil of frizz we're so prone to getting, there's something for everyone.

Whether you're looking to do some shopping before you head out on holiday (hopefully to somewhere tropical) or you just like to keep tabs on what's new and hot in the beauty industry (we can relate), there are plenty of new beauty launches to stock up on. Keep scrolling to find some of our editors' favourite product picks of the month so far.

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