Belif How to pronounce: BEE-leef Claim to fame: After debuting under the eyes of models like Ashley Graham and Gigi Hadid during Fall 2017's New York Fashion Week, the Belif Moisturising Eye Bomb ($38) shot to the top spot of Sephora's best-selling list. Image Source: Unsplash / Jake Peterson Belif Moisturising Eye Bomb $38 from sephora.com Buy Now