How to pronounce: Clair-ins
Claim to fame: Clarins is a longtime department store beauty counter staple — but don't write it off as predictable just yet. In fact, the French brand recently released the product of the moment, the oil-based CClarins Water Lip Stain ($28) which literally feels like wearing a soft, plush cloud on your mouth all day, while leaving a juicy pop of colour.
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