How to pronounce: Kev-in Aw-kwan
Claim to fame: Aucoin was the man in makeup of the '90s — his clients included Madonna, Whitney Houston, and Cindy Crawford. Before his untimely death in 2002, Aucoin strove to make products that were accessible to a wide range of skintones long before many other brands broached the subject of complexion diversity. Along with publishing many now-classic tutorial books, The Volume Mascara ($28) remains an iconic lash-enhancer.
Image Source: Unsplash / Jake Peterson