Ouidad How to pronounce: Wee-dahd Claim to fame: Got curly hair? Then you've no doubt heard of the brand's Curl Recovery Melt-Down Extreme Repair Mask ($44), which lets you work with and revive your natural hair texture rather than fight against it. Image Source: Unsplash / Jake Peterson Curl Recovery Melt-Down Extreme Repair Mask $44 from shop.nordstrom.com Buy Now