How to pronounce: Gloss-EE-ay
Claim to fame: First an offshoot of the beauty site Into the Gloss, smart branding and an impeccable Instagram game made Glossier one of the most talked-about brands in millennial memory. Just about every Glossier drop creates a minor hysteria, so it's hard to chose just one item — the cream blush Cloud Paint ($18) is a frontrunner, as it gives off a natural, healthy flush and doesn't look like makeup at all.
Image Source: Unsplash / Jake Peterson